How to Use Data-Driven Storytelling to Create Engagement
With the rise of big data, a new form of storytelling has emerged, which requires user experiences targeted to individuals with more contextual narratives. As a result, the stakes are higher as users...
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How will the Twitter and Google Search Partnership Impact your Media Strategy?
With the recent announcement of a renewed Twitter/Google Search partnership, many are wondering how the search and social landscapes will be impacted moving forward. Fear not, as Rosetta’s team of...
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Using Intelligence to Balance Content and Commerce
Online is where it’s at. eCommerce revenue grew four times faster than physical store revenue in 2014 (based on research by Internet Retailer), and in response, marketers are moving more of their...
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Customer Expectations in 2015: Use Context
As part of an ongoing series, Rosetta asked its top thought leaders about what customers expect from brands in 2015 and how those expectations have changed. In this second installment, our executives...
View ArticleNexus OS: Deeper Insights for a More Personalized Journey
At Rosetta, we firmly believe that true customer engagement is a one-on-one relationship that comes from knowing exactly what each customer wants and delivering contextually relevant experiences that...
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Customer Engagement by the Numbers: Rosetta and L2 Examine the Keys to...
It’s one of the most important questions facing marketers: “How can I forge deep, lasting relationships with my customers that drive bottom-line growth?” Customer engagement agency Rosetta and business...
View ArticleSelling on Social: The Next eCommerce Golden Goose
I have an obsession with finding and buying things online, as attested to by the pile of Amazon Prime boxes under my desk. Like most shoppers — 74%, according to Sprout Social — I rely on social media...
View ArticleSEO in the Year 2700 Part 1
The Next 35 Years There are hundreds of articles in the digital marketing blogosphere heralding the imminent demise of SEO. Some even claim it’s already dead. I must have missed the funeral. The work...
View ArticleSEO in the Year 2700 Part 2
In my previous article, we examined a world in which artificial intelligence (AI), although not yet smarter than humans, is managing search results; customers are trading privacy for deeper...
View ArticleThe Economics of Engagement: Quantifying the Link Between Engagement and Growth
Engagement is complex. It can be difficult to measure, a challenge to track, and financially minded executives may be skeptical about the likelihood of it translating into concrete business value. Like...
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